Identity Concept Development
Working with the great folk at Mr B & Friends, I was brought in to develop and create the identity for the IHG Owners Conference 2017 in Berlin. The whole creative was based around the idea of creating connections between people, through the use of bold shapes and colours. Scroll down to see the imagery used for all the Main Identity of the conference and all the Sub Identities of the events throughout the week.
To begin creating connections that count between our owners, colleagues and guests, we need a catalyst. And that’s exactly what the IHG Owners’ Conference 2017 is. Sometimes it just takes one simple action to activate an invaluable chain reaction. We want to show IHG Owners just how important it is to create really strong connections. Let’s excite, inspire, rally and unite our Europe team to be stronger and better than ever before. This conference is our catalyst, and it’s about to spark extraordinary results. This concept uses bright, beautiful, linear shapes and patterns alongside clever copy to illustrate chain reactions, connections and change taking place. We’re taking our initial connection and transforming it into something far greater, something more meaningful. We are creating connections that count.